Many of our clients tell us that, when considering which estate agent to appoint, they were tempted to use one of the larger regional firms with several branches. They were told that more branches equals more buyers, which on the surface sounds appealing.
But don’t be fooled. The “more-buyers/faster sale” claim is standard practice among multi-branch estate agencies. However, the reality can be quite different, with vendors being given false hopes at best, and a lack of accountability at worst.
Firstly, most sales negotiators are targeted on their sales, and whilst their managers may encourage them to “share” their buyers with their sister branches, many would rather swim in a pool of piranhas than let one of their buyers go to another agent – even within the company!
Secondly, if a buyer registers in a particular branch, it suggests they want to buy in the area covered by that branch – not in the area covered by another branch. Being offered “out of scope” locations can annoy purchasers who feel they are being “palmed off”. If they are indeed looking in another area, then the efficiency of the internet will certainly ensure that they are also registered there as well.
Estate Agency is an intensely local business and we are grateful to the many local homeowners who have entrusted their move with us. We believe it is not only our depth of knowledge of the Bedford area, its people and its property, our straight-talking sincere advice or hard work that matters most to them, but also the fact that in employing us to sell their home, they receive my personal accountability. After all – it’s the Fitzjohn name that’s above the door!
At a time when most agents draw from the same pool of buyers, it is accountability in agency that makes the difference. Accountability affects communication, commitment and results – the three key components of a successful relationship with your chosen local estate agent.
Why not call us personally on 01234 380360 and find out how we can help you maximise your own sale – without any unfounded claims!
